https://www.butfirstcopy.com/portfolio daily 1.0 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/3773688d-215d-4ddc-aa9c-4c019dfb6d0c/IMG_6666.jpg https://www.butfirstcopy.com/portfolio/2026/10/7/p0f63co2vk6gf5ngvxqaeioby1be7t monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/bc9f60f6-aa3f-43e3-bbfc-8497c1c5dfe4/Screenshot+2026-07-07+at+3.45.54%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out Case study: Consumer versus small business (SMB) app positioning What: Identifying the needs of each audience to create appropriate value props and end-to-end flows. Goals: Keep the 2 app flows as similar as possible but diverge when needed on messaging and positioning the feature. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/d9220dea-7233-4b07-8764-f0e30b3f7ac3/Screenshot+2026-10-07+at+5.29.10%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out Primary value props for consumer and SMB apps https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/e0649c65-323b-4149-94ab-c93f80c036d3/Screenshot+2026-10-07+at+5.26.32%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out I compared two contenders against four criteria: is it simple, does it match user expectations (UXR), what is the marketing moment, and which secondary message does it pair with? https://www.butfirstcopy.com/portfolio/project4 monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/5e0c34bf-1ac0-4859-9b9a-6bd660bc5ab1/Screenshot+2026-07-27+at+8.12.31%E2%80%AFPM.png Portfolio - Reducing unwanted messages sent to usernames - Case study: Naming the username key What: Naming a brand-new privacy mechanism for usernames on WhatsApp - the code (or discriminator) that lets people control who can message them by username for the first time. Goals: The name had to be simple enough for a global, multilingual audience, consistent with how WhatsApp already names settings and clear enough among existing privacy terms. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/5ac7c9fc-51d7-43b7-810f-be17fc04d286/Screenshot+2026-10-08+at+12.12.39%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to usernames - Make it stand out WhatsApp settings for usernames https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/caaa5a29-3c6e-45dd-a5e1-af9d180e1109/Screenshot+2026-10-08+at+12.07.11%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to usernames - Make it stand out Screens prompting a username key https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1791437351786-AAA5SRZ4LLETV9MZCUO1/Screenshot+2026-07-22+at+10.41.05%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to usernames - Make it stand out Username key settings in WhatsApp https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/0b6413d4-f367-43e0-87a3-457587427321/Screenshot+2026-07-27+at+3.16.18%E2%80%AFPM.png Portfolio - Reducing unwanted messages sent to usernames - Make it stand out What I presented to WhatsApp leads to understand and recommend if the code requires naming. https://www.butfirstcopy.com/portfolio/project1 monthly 0.5 2026-10-07 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/09c6050e-9f5a-4f64-9fa5-ccb4a7d58272/Screenshot+2026-10-03+at+4.02.06%E2%80%AFPM.png Portfolio - Testing messaging to drive sign up - Make it stand out A/B test screens https://www.butfirstcopy.com/portfolio/project2 monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/0e388e71-bcc1-4c83-8aaa-428c67bcd265/Screenshot+2026-07-07+at+4.55.00%E2%80%AFPM.png Portfolio - Providing chat privacy for people who share devices - Naming case study Locking a chat on WhatsApp https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/8c37cc82-691a-4637-a56a-3f038906f0d5/Screenshot+2026-07-28+at+12.45.27%E2%80%AFAM.png Portfolio - Providing chat privacy for people who share devices - Make it stand out Localization results for various terms https://www.butfirstcopy.com/butfirstcopy daily 0.75 2018-11-06 https://www.butfirstcopy.com/image daily 0.75 2017-05-02 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1532563225959-BLQQK3LAE35LGH49M6LY/ballpoint-pen-classic-coffee-261510.jpg Image https://www.butfirstcopy.com/services-and-pricing daily 0.75 2018-11-06 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1532588544787-PEXZC3CC8VRFS8F75A60/Users_urmisr_PortraitUrl_100.jpg Services That's me. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1532588544787-PEXZC3CC8VRFS8F75A60/Users_urmisr_PortraitUrl_100.jpg Services That's me. https://www.butfirstcopy.com/resume daily 0.75 2018-11-06 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858366054-VN3632LUL8YNY0SH4RCQ/color-3.png Resume https://www.butfirstcopy.com/testimonials daily 0.75 2018-07-26 https://www.butfirstcopy.com/social daily 0.75 2018-07-26 https://www.butfirstcopy.com/contact daily 0.75 2018-07-26 https://images.squarespace-cdn.com/content/v1/58d00f106b8f5b01c8e73f52/1491858427382-L46N6OML0EQRY4L20YNX/color-3.png Contact https://www.butfirstcopy.com/about daily 0.75 2026-07-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1697128120544-MUI5TH4L26DS0LUGYPWW/IMG-7661.jpg About https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/43a4df59-d46a-4366-97f8-4df93361b6e0/IMG_6666.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.butfirstcopy.com/contact-1 daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1697128384255-6EV450E82VGPK7VZ71G5/Screenshot+2023-10-12+at+9.17.18+AM.png Contact https://www.butfirstcopy.com/about-jasper daily 0.75 2022-01-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg About https://www.butfirstcopy.com/hero-image-foster daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475176245085-QUU56HIMX20PMMS38VLY/foster-juice-full-v3.jpg Hero Image https://www.butfirstcopy.com/our-roots daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1475248908348-8W66NBE1C4ORI7S5NHFK/image-asset.jpeg About me https://www.butfirstcopy.com/introduction-foster daily 0.75 2023-10-12 https://www.butfirstcopy.com/description-foster daily 0.75 2023-10-12 https://images.squarespace-cdn.com/content/v1/5794fb301b631bb13257714c/1476294512753-2XEUUMCQD9UAXP45WD6M/image-asset.jpeg Description