https://www.butfirstcopy.com/portfolio daily 1.0 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/3773688d-215d-4ddc-aa9c-4c019dfb6d0c/IMG_6666.jpg https://www.butfirstcopy.com/portfolio/2026/10/7/p0f63co2vk6gf5ngvxqaeioby1be7t monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/bc9f60f6-aa3f-43e3-bbfc-8497c1c5dfe4/Screenshot+2026-07-07+at+3.45.54%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out Case study: Consumer versus small business (SMB) app positioning What: Identifying the needs of each audience to create appropriate value props and end-to-end flows. Goals: Keep the 2 app flows as similar as possible but diverge when needed on messaging and positioning the feature. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/d9220dea-7233-4b07-8764-f0e30b3f7ac3/Screenshot+2026-10-07+at+5.29.10%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out Primary value props for consumer and SMB apps https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/e0649c65-323b-4149-94ab-c93f80c036d3/Screenshot+2026-10-07+at+5.26.32%E2%80%AFPM.png Portfolio - Introducing a new identity system to 3B+ users - Make it stand out I compared two contenders against four criteria: is it simple, does it match user expectations (UXR), what is the marketing moment, and which secondary message does it pair with? https://www.butfirstcopy.com/portfolio/project4 monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/5e0c34bf-1ac0-4859-9b9a-6bd660bc5ab1/Screenshot+2026-07-27+at+8.12.31%E2%80%AFPM.png Portfolio - Reducing unwanted messages sent to users - Case study: Naming the username key What: Naming a brand-new privacy mechanism for usernames on WhatsApp - the code (or discriminator) that lets people control who can message them by username for the first time. Goals: The name had to be simple enough for a global, multilingual audience, consistent with how WhatsApp already names settings and clear enough among existing privacy terms. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/5ac7c9fc-51d7-43b7-810f-be17fc04d286/Screenshot+2026-10-08+at+12.12.39%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to users - Make it stand out WhatsApp settings for usernames https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/caaa5a29-3c6e-45dd-a5e1-af9d180e1109/Screenshot+2026-10-08+at+12.07.11%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to users - Make it stand out Screens prompting a username key https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1791437351786-AAA5SRZ4LLETV9MZCUO1/Screenshot+2026-07-22+at+10.41.05%E2%80%AFAM.png Portfolio - Reducing unwanted messages sent to users - Make it stand out Username key settings in WhatsApp https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/0b6413d4-f367-43e0-87a3-457587427321/Screenshot+2026-07-27+at+3.16.18%E2%80%AFPM.png Portfolio - Reducing unwanted messages sent to users - Make it stand out What I presented to WhatsApp leads to understand and recommend if the code requires naming. https://www.butfirstcopy.com/portfolio/project1 monthly 0.5 2026-10-07 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/09c6050e-9f5a-4f64-9fa5-ccb4a7d58272/Screenshot+2026-10-03+at+4.02.06%E2%80%AFPM.png Portfolio - Testing messaging to drive sign up - Make it stand out A/B test screens https://www.butfirstcopy.com/portfolio/project2 monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/0e388e71-bcc1-4c83-8aaa-428c67bcd265/Screenshot+2026-07-07+at+4.55.00%E2%80%AFPM.png Portfolio - Providing chat privacy for people who share devices - Naming case study Locking a chat on WhatsApp https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/8c37cc82-691a-4637-a56a-3f038906f0d5/Screenshot+2026-07-28+at+12.45.27%E2%80%AFAM.png Portfolio - Providing chat privacy for people who share devices - Make it stand out Localization results for various terms https://www.butfirstcopy.com/portfolio/project6 monthly 0.5 2026-10-08 https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/1791228068857-LQ85W2FWHU0HX11MIC1V/Screenshot+2026-10-05+at+12.20.30%E2%80%AFPM.png Portfolio - Increasing privacy sentiment with trust signals - Make it stand out Case Study: Designing trust signals in first message experiences Goals: 1. Give people enough context to judge a first message from a stranger quickly and an easy way to act on it, without adding friction for the people they do know. 2. Use what information WhatsApp already collects as signals, making sure it’s legally okay to display. 3. Align with WhatsApp leads, with engineering on what signals we collect and with policy and legal on how to display that info and what else we could display. https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/7ca5f69a-4452-406f-a69c-3fd74164ef29/Screenshot+2026-10-08+at+12.16.59%E2%80%AFAM.png Portfolio - Increasing privacy sentiment with trust signals - Make it stand out First message card from a sender with only a username https://images.squarespace-cdn.com/content/v1/5b0db6b77e3c3ad9becdb88f/54aa6771-c100-4a2f-a610-b467979499df/IMG_8489.png Portfolio - Increasing privacy sentiment with trust signals - Make it stand out I created the content and hierarchy for the trust signals and safety tools cards. 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